Each metal has its place. Understand your customers to choose the right mix.
Metal Comparison
| Metal | Price Point | Durability | Customer Base |
|---|---|---|---|
| 925 Silver | $ | Good | Broad, fashion |
| 10K Gold | $$ | Very Good | Value, durable |
| 14K Gold | $$$ | Excellent | Mainstream |
| 18K Gold | $$$$ | Good | Premium |
| Platinum | $$$$$ | Excellent | Luxury |
Inventory Strategy
Start with silver (lowest investment, broadest appeal). Add gold for premium customers. Platinum for luxury niche. Holycome offers all metals.
Silver's Advantage
Silver with moissanite offers the look of fine jewelry at 1/10 the cost. Highest margins and fastest turnover in the industry.
Frequently Asked Questions
What sells best for new stores?
Silver moissanite — low investment, high demand, 70%+ margins. Add gold as you grow.
Can I mix metals in one store?
Absolutely — many retailers carry silver for volume and gold for premium.
Conclusion
Holycome offers silver, gold, and platinum. Contact service@holycome.com.
