Pricing determines profitability. Learn the strategies that work for silver jewelry.
Pricing Models
| Model | Markup | Margin | Best For |
|---|---|---|---|
| Keystone | 2x | 50% | Competitive |
| Premium | 3x | 67% | Branded |
| Luxury | 4x | 75% | Exclusive |
| Bundle | Value pricing | — | AOV boost |
Silver-Specific Tips
Silver has low material cost — focus on perceived value. GRA certification justifies premium. Branded packaging increases willingness to pay. Compare to competitors, not cost.
Holycome Pricing Support
We provide MSRP for every design. Competitive analysis. MAP pricing for premium lines. Volume discounts protect your margin.
Frequently Asked Questions
What markup should I use?
2.5-3x is standard for silver moissanite. Start with keystone (2x) and adjust.
How do I compete on price?
Don't — compete on value (certification, packaging, service). Price wars kill margins.
Conclusion
Holycome provides pricing guidance. Contact service@holycome.com.
