Understanding the differences helps you stock the right stones for your customers.
Comparison
| Factor | Moissanite | Diamond |
|---|---|---|
| Hardness | 9.25 Mohs | 10 Mohs |
| Brilliance | Higher (2.65 RI) | 2.42 RI |
| Fire | 2.4x more | Standard |
| Cost (1ct) | $50-150 | $3,000+ |
| Ethical | Lab-created | Mined |
| Certification | GRA | GIA/IGI |
Customer Demand
Moissanite searches grew 42% in 2024. Customers want brilliance + value + ethics. Stock both — moissanite for volume, diamond for premium.
Holycome's Position
We specialize in moissanite silver jewelry — the fastest-growing segment. GRA certified, factory-direct pricing, MOQ 1.
Frequently Asked Questions
Can customers tell the difference?
Most can't with the naked eye. Moissanite actually sparkles more due to higher dispersion.
Which has better margins?
Moissanite — 70%+ margins vs 40-50% for diamond. Faster turnover too.
Conclusion
Holycome offers moissanite and can source diamonds. Contact service@holycome.com.
