Launching a private label moissanite jewelry brand requires more than good marketing and a Shopify store. It requires a manufacturer who can translate your designs into production reality—consistently, at scale, with quality that survives customer wear and a supply chain that survives six weeks of holiday-season order volume. Many brands learn this the hard way: they find a supplier on a B2B marketplace, approve a sample that looks great, place a 200-piece production order, and receive units that do not match the sample, have stones falling out, or show rough casting under the plating. Recovering from that situation costs time, money, and brand reputation.
Custom moissanite OEM private label production at HOLYCOME is built around a single principle: the sample must match production, every time, across hundreds or thousands of units. As a Wuzhou-based moissanite manufacturer operating our own casting, setting, polishing, and plating lines under one roof, we control the full production process from CAD file to finished packaged piece. That vertical integration is how we deliver consistent custom production for brands ranging from 50-piece startup launches to 5,000 piece ongoing DTC lines. This article covers how our OEM private label program works, what you can customize, MOQ and pricing tiers, lead times, and what to expect at each stage of a custom project.
What OEM Private Label Means for Moissanite Jewelry
OEM (Original Equipment Manufacturer) private label production means we manufacture jewelry to your designs and specifications, with your branding, and without any HOLYCOME marking on the finished product. You own the brand, the design, and the customer relationship; we handle the manufacturing. This is different from wholesale (where you buy existing designs under our factory brand) and from ODM (where you select from our existing designs and have them re-branded). In full OEM, the designs are yours—developed from your sketches, reference images, or CAD files.
Private label moissanite production covers five levels of customization, from light to fully bespoke:
- Logo stamping only. Select from our existing designs and have your logo stamped on the piece and custom packaging. Fastest turnaround, lowest MOQ.
- Stone selection customization. Use our existing models but specify stone sizes, cuts, colors, and grades. Strong for brands that want specific size offerings not in our standard catalog.
- Design modification. Start with an existing model and modify dimensions, stone layout, metal weight, or details. Most popular option for new brands.
- Full custom design from sketch. Provide sketches, reference photos, or napkin drawings; we create CAD, produce samples, then run production. Full brand-defining pieces.
- Completely custom product line. Develop multiple SKUs as a coordinated collection, with shared design language, custom packaging, and full brand support. For brands scaling past their first launch.
The OEM Development Process
A full custom moissanite OEM private label project runs six stages, with specific deliverables and approval gates at each:
Stage 1: Design Brief and Quote
You share design references, target retail price points, desired metal and stone specifications, target MOQ per SKU, and packaging requirements. We provide a written quote including unit cost, mold fee, sample lead time, production lead time, and payment terms. Quote turnaround is 2–3 business days. Moissanite quality grading follows the same 4C framework used for diamond, which we specify for every stone in your quote.
Stage 2: CAD Design
Upon quote approval and mold-fee deposit, our CAD team creates a 3D model of your piece. You receive renderings from multiple angles with exact dimensions and stone positions. CAD approval is required before any physical production begins. CAD turnaround is 3–5 days per SKU; one round of revisions is included; additional revisions are billed at $30 per round.
Stage 3: Prototype / Sample
A sample is produced in your specified metal (sterling silver as standard) with the same stone grade and plating as production. You receive photos, weight measurements, and stone specs, then the physical sample ships via DHL or FedEx for your inspection. Sample production takes 7–10 days after CAD approval; shipping adds 3–5 days.
Stage 4: Sample Approval and Adjustments
You review the sample and either approve it for production or request adjustments. Minor adjustments (sizing, stone position, polishing changes) can be incorporated into production at no cost; major design changes require a revised CAD and second sample. Most brands approve on the first sample if the CAD was carefully reviewed.
Stage 5: Production
Once the sample is approved and production deposit is paid, we run the full production batch. Production lead times vary by MOQ tier (see table below). During production you receive photos at casting, setting, and final QC stages so you can monitor progress remotely.
Stage 6: QC, Packaging, and Shipment
Every piece passes a 13-point QC check (stone security, metal finish, plating adhesion, stamp clarity, weight, stone sparkle test, edge smoothness, chain/bracelet clasp function, earring post alignment, ring shank roundness, tarnish resistance, size accuracy, logo clarity). Pieces are packaged per your specification (OPP bags, velvet pouches, branded boxes, or complete custom retail packaging). Final shipment is via DHL, FedEx, or air freight depending on volume.
| Customization tier | MOQ per SKU | Mold fee | Sample time | Production time | Setup cost |
|---|---|---|---|---|---|
| Logo stamping only | 20 | $0 (existing molds) | 5–7 days | 7–10 days | Stamp die $50 |
| Stone selection | 30 | $0 (existing molds) | 7–10 days | 10–14 days | None |
| Design modification | 50 | $0–$80 | 10–14 days | 14–21 days | $0–$150 |
| Full custom from sketch | 50 | $80–$200/SKU | 14–21 days | 21–28 days | $200–$500 |
| Full product line (5+ SKUs) | 30/SKU (line total 200+) | $80–$150/SKU | 21–28 days | 28–35 days | $500–$2,000 |
Metal selection for custom moissanite pieces includes nickel-free 925 sterling silver (our standard), gold-plated silver (18K yellow or rose), rhodium-plated silver (bright white), black rhodium, and vermeil (2.5 microns of gold over silver). We also produce in solid 10K, 14K, and 18K gold for high-end lines; solid gold MOQ starts at 20 pieces per SKU due to precious metal purchasing minimums. All metals meet EU REACH and US FTC jewelry disclosure standards, and full compliance documentation is provided.
What You Can Customize
Moissanite Stones
Choose shape (round brilliant, princess, oval, cushion, emerald, pear, marquise, radiant, asscher, heart, trillion, old mine, old European), size (1mm–12mm, any carat equivalent), color (DEF colorless, GH near-colorless, fancy colors in green, blue, yellow, pink, gray, black, champagne), and cut grade (standard, premium, super premium with hearts-and-arrows optical symmetry). All moissanite passes diamond testers and is sourced from our own cutting facility with conflict-free documentation. Independent IGI certification is available for individual stones above 1ct at additional cost.
Metal and Finish
Specify metal type (sterling silver, gold-plated silver, solid gold), plating color and thickness, and finish: high polish, matte, brushed, sandblasted, two-tone, oxidized, or hammered. We can match Pantone references for gold tone if provided.
Packaging
Multiple packaging tiers are available: OPP bag (free default), velvet pouch ($0.40/unit), standard jewelry box ($1.20/unit), premium leatherette box ($2.80/unit), and fully custom branded boxes with logo printing (quoted per design). We also offer branded polishing cloths, care cards, and thank-you inserts as optional add-ons.
Branding Marks
Your logo can be stamped (laser engraved or hand stamped) on every piece in a discreet location (inner ring shank, pendant bail interior, earring post back). Logo stamping is free at full-custom MOQ tiers. Custom hang tags, UPC stickers, and branded packaging tape are also available.
Quality Control for Custom Production
Consistency across hundreds or thousands of custom pieces requires process, not just inspection. Our custom moissanite OEM QC pipeline runs checks at five production stages rather than only at the end:
- Wax and casting. Every wax tree is weighed and measured against CAD before casting. Cast pieces are checked for porosity, incomplete fill, and flashing under 10x magnification.
- Setting. Every stone is set by hand, then pull-tested at 200g force to confirm it is locked into the setting. Loose stones are re-set immediately, never sent to polishing.
- Polishing. Pieces go through three polishing stages (rough, medium, fine) followed by a hand-buff on contact surfaces for high-shine finishes.
- Plating (if applicable). Plating thickness is verified by XRF testing one piece per production batch to confirm it meets the specified micron thickness.
- Final QC. The 13-point final QC check (listed above) is performed on every single piece before packaging. Pieces that fail any check are returned to the relevant production stage for rework.
Our defect rate on OEM custom production is 0.3% over the past 12 months, meaning fewer than 3 pieces per thousand ship with any issue. Any defective pieces that do slip through are replaced free of charge on the next order, with no restocking fee.
Case Study: 1,200-Piece Bridal Line for a US DTC Brand
A US-based bridal brand approached us in early 2025 with a brief for a coordinated bridal collection: three engagement ring designs, two wedding bands, two pairs of earrings, and a solitaire pendant. They provided mood board images and target retail prices ($280–$650 retail, targeting $65–$150 wholesale). We developed CAD for all eight SKUs over a two-week period, produced first-article samples in three weeks, and incorporated three minor adjustments (band width change on one ring, stone size on the pendant, earring post length). Production of 1,200 pieces ran in four weeks. The brand launched 60 days after first contact and sold through 60% of stock in the first three weeks. Reorders have been placed every six weeks since. We now produce their full collection on an ongoing basis, including new design additions as they expand their line.
Intellectual Property and NDA Protection
Your designs are your intellectual property. We sign NDAs before any CAD work begins, we do not reuse your molds for other customers, and we do not showcase custom OEM pieces in our public marketing or sample rooms without explicit written permission. Molds are stored in our tooling library for your future reorders but are never used for any other brand's production. Brands that wish to retain exclusive rights to a design pay a mold exclusivity fee; exclusive molds are physically segregated in our tooling library and labeled with brand ownership.
Pricing and Payment Terms
Custom OEM pricing is quoted per SKU based on metal weight, stone count and grade, production complexity, and order volume. As general reference, sterling silver moissanite custom pieces wholesale at the following price ranges:
| Category | Silver weight | Stone range | Wholesale price (50+) | Retail target |
|---|---|---|---|---|
| Rings (solitaire) | 2.5–4g | 1–3 stones | $32–$95 | $140–$420 |
| Rings (halo/three-stone) | 3–6g | 15–60 stones | $65–$160 | $280–$700 |
| Earrings (studs) | 1–2g/pair | 2 stones | $18–$60 | $80–$260 |
| Earrings (dangle/hoop) | 2–6g/pair | 6–40 stones | $35–$110 | $150–$480 |
| Pendants | 1–3g | 1–15 stones | $22–$85 | $95–$370 |
| Tennis bracelets | 6–12g | 20–50 stones | $55–$180 | $240–$780 |
Payment terms for new accounts are 30% deposit at production start, 70% balance before shipment. Established accounts with consistent order history can negotiate 30/70 with balance Net-15 or payment-on-delivery terms. All pricing is FOB Guangzhou/Guangxi; shipping is quoted separately by weight and destination.
FAQ
What is the MOQ for custom moissanite OEM private label?
50 pieces per SKU for full custom designs from sketch, 30 pieces for design modifications of existing models, and 20 pieces for logo-only customization on existing stock designs. For first-time launches we can accommodate mixed-SKU orders of 100+ total pieces even if individual SKU counts are below 50 (with some constraints).
How long does custom production take?
Full custom from sketch to delivered product is typically 50–65 days including CAD, sample approval, production, and shipping. Logo-only customizations on existing stock ship in 7–14 days. Rush production is available at a 20% surcharge for brands on tight launch timelines.
Can you sign an NDA before we share designs?
Yes. We provide a mutual NDA on request before any design materials are shared. Custom molds are never reused for other customers, and your designs are never shown in our marketing without written permission.
What file formats do you accept for custom designs?
We accept hand sketches, reference images (Pinterest, product photos), jewelry CAD files (.3dm, .stl, .obj), and physical samples we can replicate. You do not need to provide professional CAD to get a custom project started—napkin sketches and reference photos are enough for our CAD team to work from.
Do you offer custom packaging?
Yes. We offer five packaging tiers from OPP bags to fully custom printed retail boxes with your logo. Custom packaging requires a packaging MOQ of 500 units for printed boxes; lower MOQs can use premium stock boxes with logo stickers.
Can I order samples before committing to production?
Yes. Sample orders of 1–3 pieces are available before production at 2× the wholesale unit price plus shipping. Sample fees are credited back against your first production order of 50+ pieces, so samples are effectively free if you proceed to production.
Launching a private label moissanite brand with a manufacturer who controls the full production process removes most of the operational risk that sinks new jewelry brands. When design, casting, setting, polishing, plating, and QC all happen in one facility under one quality system, the pieces that arrive at your warehouse match the samples you approved. Contact our OEM team with your design brief and target launch date for a detailed quote and timeline.
The Gemological Institute of America’s gem encyclopedia is an authoritative, widely cited reference on moissanite and diamond quality factors.
Related reading: Moissanite Custom Settin Custom OEM Private Label, Custom Moissanite Floral Custom OEM Private Label, Moissanite Earring Cad D Custom OEM Private Label.
